Top 5 Beauty Retail Apps in Italy: Q4 2022 Performance

Throughout the fourth quarter of 2022, the top 5 beauty retail applications in Italy showed varied performance trends. Here’s a closer look at their weekly downloads and active user metrics.

Douglas - Parfüm & Kosmetik experienced a steady increase in weekly downloads, peaking at approximately 19.8K in the week of December 5. Weekly active users also saw a significant rise, growing from around 50.9K at the start of the quarter to 67.6K in early December, before tapering off to 53K by the end of the quarter.

Notino: profumi e cosmetici saw a notable spike in weekly downloads in mid-October, reaching 32K. Another surge was observed in early December with 28.3K downloads. Weekly active users followed a similar pattern, peaking at approximately 43.7K in early December before declining to 18.6K by the end of the month.

versione obsoleta - Sephora maintained a consistent increase in weekly downloads throughout the quarter, with a high of 12.3K in mid-December. The app's weekly active users also rose steadily, from about 37.3K at the beginning of the quarter to 47.2K at the end.

LOOKFANTASTIC: Beauty & Makeup showed a more moderate increase in weekly downloads, peaking at 4.3K in late November. Weekly active users saw a rise from 18.9K in late September to a high of 22.3K in November, before declining slightly to around 16.7K by the end of December.

Lastly, Marionnaud showed relatively stable download numbers, with a peak of approximately 2.2K in mid-December.

For more detailed insights and data on app performance, visit Sensor Tower.